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About

I’m a design engineer and co-founder, leading design and frontend at Aether.

I started on film sets. In 2018, working in props on Burden of Truth, I saw that on-set phones left directors no control, so I built one that gave it to them, in a game engine and before any computer science training. I went on to study Computer Science (Co-op) with a minor in Business Management at the University of Manitoba. Co-op terms in DevOps at Lotlinx, enterprise architecture at Wawanesa and data at IG Wealth Management taught me how large systems fit together, and each time I left behind a standard: documentation templates, naming conventions, cleaner data.

At Aether, we build dealership software for the Canadian automotive industry. I own everything a dealer or customer sees and touches: the UX and UI of every product, the brand and naming system, a design system of about 250 components, and the frontend of our CRM and dealer website platform. I turn standards into tooling so they hold as a product grows, and I build with Claude Code every day under those standards: lint rules check every AI-written file as it’s written, and the final design calls stay mine.

I’m looking for Design Engineer roles, hybrid or remote, ahead of a move to Calgary in 2027.

Portrait of Alejandro Labra

Principles

  1. Aesthetic essentialism

    Style applied with intention, on software that stays legible first. Dealership tools are known for spreadsheet-like screens, so Aether’s palettes, type and motion make routine work feel premium without getting in the way.

  2. Implied design

    An interface should teach itself, with no explanation needed. In the Studio, each step opens with a plain-language question, so a dealer checks answers instead of learning a form.

  3. Consistent patterns

    The same interaction should work the same way everywhere, so people only learn it once. That’s why Aether’s type lives in one Text component and lint rules stop the system drifting.

  4. Living documentation

    A standard only lasts if it’s written down and kept current. Wherever I work, I leave one behind: onboarding documentation at Lotlinx and IG Wealth Management, then brand guides and a naming deck at Aether, and now the map files and briefs that keep AI agents to the same standard.

Background

  1. 2026

    Graduated from the University of Manitoba: Computer Science (Co-op), minor in Business Management

  2. 2025

    Co-founded Aether, leading design and frontend for dealership software in daily use

  3. 2023–24

    Co-op terms in DevOps at Lotlinx, enterprise architecture at Wawanesa and data at IG Wealth Management

  4. 2019

    Started Computer Science at the University of Manitoba

  5. 2018

    Built Pseudophone, a live-controllable phone app, for the set of Burden of Truth